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Canadian Business Journal: “Few companies prepared for crisis management”

Great article published by The Canadian Business Journal on the importance of planning and preparing for dealing with a crisis.

“The survey reveals that a poorly managed crisis clearly has a negative impact on a company’s share valuation, so it is imperative for investor relations officers to be prepared. A crisis communications plan is one of the most important tools a company can have in its arsenal.”

Full article: http://www.cbj.ca/business_news/canadian_business_news/041311_few_companies_prepared_for_crisis_management_survey.html

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